Zarbee’s — From Our Hive To Yours!

With just 2 shoot days, 4 babies, their moms, 4 BACKUP BABIES, and some adorable little kids, we were able to get 8 unique video assets. Using our spokesbee, Buzzy, and some fun scenarios, we put the spotlight on their line of baby products, and further cemented Zarbee’s as a brand that comprised of both science and nature.

In 2024, my team pitched and won the account for Zarbee’s, a natural children’s wellness brand with a clear mission.

They wanted a campaign that would a) bring to life and integrate their formerly-2D bee logo and b) reinforce their brand’s connection to nature.

So…we brought Buzzy to life!

My team’s campaign concept and tagline, “From Our Hive To Yours,” was the clear winner of focus group testing, and was ultimately selected (and loved) by client.