Zarbee’s — From Our Hive To Yours!

In 2024, my team pitched and won the account for Zarbee’s, a natural children’s wellness brand with a clear mission.

They wanted a campaign that would:

a) bring to life and integrate their formerly-2D bee logo

b) reinforce their brand’s connection to nature

So…meet the new and improved Buzzy!

My team’s campaign concept and tagline, “From Our Hive To Yours,” was the clear winner of focus group testing, and was ultimately selected (and loved) by client.